Marketing Management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Marketing managers will examine each competitor’s cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
| CODE | MARKETING MANAGEMENT PROGRAMMES |
| MMP01 | Strategic Marketing Management |
| MMP02 | International Marketing Strategy |
| MMP03 | Agricultural Produce Marketing and Export Strategy |
| MMP04 | Diploma in Public Relations and Customer Care. |
| MMP05 | Innovation. Entrepreneurship and Sales Management. |
| MMP06 | Quality Customer Service Management |
| MMP07 | SME Development and Management |
| MMP08 | Sales and Marketing Management |
| MMP09 | Digital Marketing |
